General Retail Consulting
Effective retail marketing drives awareness, traffic and, ultimately, converts shoppers into loyal customers. Increasingly, shoppers are frequenting a multitude of retail outlets through an evolving and intricate path to purchase. This path is more holistically referred to as the “consumer-shopper journey” since the consumption experience also influences purchase behavior.
Retail marketers have a critical role in influencing their target shopper throughout the “consumer-shopper journey” as they maneuver in and out of research, browsing, purchasing and consumption activity. Advances in technology, like mobile marketing and ecommerce, are providing an increased level of retail offering, pricing and promotion transparency. Simultaneously, new retail marketing insights and platforms are available creating a complex, fragmented marketing mix.